Thursday, March 24, 2005

Discreet gets a new name

Discreet now has a new name; Autodesk Media and Entertainment

Read the full press release here:

Discreet is pleased to announce that as part of their continued effort to provide you with industry-leading creative solutions, and to better serve the rapidly changing markets in which you do business, Discreet has more closely aligned with our parent company of six years, Autodesk, Inc. As of March 24, 2005, we will officially go to market as a division of our parent company, and under a new name, Autodesk Media and Entertainment.

Going to market as a significant part of a $1.2 billion diversified software company, with Media and Entertainment as a key vertical, enables your existing Discreet sales, support and product development teams, which remain unchanged, to take full advantage of incremental global resources in R&D, training, marketing, and support. Our goal is to provide you with continuous product innovation, incremental end-user training, and new support solutions.

Ultimately, this will help ensure that our creative toolset empowers artists to continue to solve the most complex of production challenges facing the industry and that your business can be as profitable as possible.

As part of this change, the Discreet name, with its rich heritage of providing artists with the best solutions to realize their creative visions, will become a part of a family of individual systems product names. Systems products such as flame®, inferno® and lustre®, smoke®, and fire® will now be identified as Discreet Flame, Discreet Inferno, Discreet Lustre, Discreet Smoke and Discreet Fire. Our leading software products such as 3ds Max® and Combustion® will be identified as Autodesk products.

At NAB 2005 we will showcase some exciting new additions to our existing products and solutions resulting from this change, and we look forward to sharing them with you in person. Your local sales representative is available to provide you with further details and to answer questions.

We look forward to a continued partnership in pioneering digital content creativity and helping you realize your ideas.

happy rendering...


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